The line of customers at the Grand Opening of the first McDonalds in Moscow, 1990.
McDonalds has been a staple of the American way of life since the first restaurant was opened in 1948. By the ‘70s the fast food restaurant was more than an inexpensive place to eat, it was a way of life. It represented freedom, so when McDonalds made its way to Russia in 1990 people flipped out and stood in line for hours to get a Big Mac on January 31, 1990. At the time the food at the new establishment was steep, with a Big Mac running 3.50 rubles, more than a monthly bus pass. That didn’t matter to the people of Moscow, they were ready to thaw out the Cold War with a burger hot off the grill.
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